Price honest. Stage sparingly. Photograph well. The market will tell us the answer if we ask the right question.
Not a Zestimate. A CMA — comparative market analysis — pulled from recent closed sales and adjusted by someone who has actually walked those houses.
Most homes need fifteen things, not fifty. Paint where it counts. Tighten the cabinet hardware. Fix the squeak. Skip the kitchen remodel.
The photos are the listing. We shoot wide, we shoot in evening light, and we shoot the lifestyle — the front porch in late sun, the kitchen with morning coffee on the counter.
Overpricing wastes the first 14 days — the most important 14 days. Price to the comp and let demand do the work. The market will tell us if we're too low. Buyers will tell us, loudly, if we're too high.
Showings will be inconvenient. Open houses will be longer than you remember. Keep the dog out, the lights on, the counters clear, and trust the process. The first weekend is everything.
Best price isn't always best deal. We're reading terms — financing, contingencies, close date, leaseback — alongside the number. Multiple offers? We'll set a deadline and call for highest-and-best.
Three to four weeks of inspection, appraisal, repairs, and a signed stack of paper. I'll quarterback every party — buyer's agent, lender, title — so the close date holds.
Intermountain MLS, Zillow, Redfin, Realtor.com, Homes.com — accurate photos, accurate words.
One photographer, evening light, drone where it matters. No stock interiors.
One-take, narrated, posted to YouTube. For the out-of-state buyer who can't be at the open house.
Featured in the Idaho Letter (monthly). Posted across my channels. Sent direct to my buyer list.
Start with a real valuation. No commitment, no drip campaign. I'll be in your inbox within 48 hours.